The Ask
Eason is one of Ireland’s biggest book retailers, they have always had an online offering but found that customers never thought of them as the go to online book retailer, and would flock to their competitors such as amazon and bookdepository.com.
With the closure of Bookdepository.com Eason wanted to seize this opportunity and position themselves as Ireland’s online book shop. They came to us with the task of educating their customers on their online offering: Cheaper books, next day delivery all over Ireland.
My Role
The concept had already been developed before my involvement in this project, the line “thats a story worth telling” was chosen by the client and I was tasked with visualizing this concept.
I worked with a 3D retoucher to create the visuals and crafted the lettering elements myself. We wanted to showcase the variety of genres and that although Eason have something for everyone the real story worth telling is their amazing offering.
Created at Dynamo
Skills Used