The Ask
Danielle Ryan came to us with the vision of creating an art foundation with the goal of bringing leading contemporary art to a broad audience in Dublin and beyond. Where all exhibitions are free and open to the public.
With simply that as the brief we were tasked with naming and developing the brand world for this boundary pushing art institution.
My Role
I over saw this project completely from start to finish. Developing the name, the identity, brand world and guidelines. Creating a name that embodies what this foundation is providing to the Irish public, a form in which art can be discussed and celebrated. I developed a marque where the letter forms are being pushed and moulded. Playing with the “form” of the letters, pushing the word in a forward motion.
Created at Dynamo
Skills Used