The Ask
With a global team of 68,000 in 145 markets worldwide, and levels of growth never seen before in the firm’s history, Grant Thornton is on a hell of a winning streak. But they wanted to capitalize on this wave of success, particularly among the US C-suite. So when they secured a sponsor role for the American Football College Classic at the Aviva Stadium, it was over to us to reinforce their position to the tens of thousands of American Football fans set to descend on Dublin’s Fair City. No pressure.
Our vision was to honour the partnership by creating the iconic walk out edits American football is famous for but instead of players, we hero Grant Thornton’s real “MVPs” the partners.
My Role
I was an art director on this project, responsible for conceptualisation, overseeing all visual elements of the campaign and the final production of assets. I was heavily involved in all aspects of this project. Working closely with my team and third parties to deliver the final outputs.
I was constantly in touch with the client, presenting and developing this campaign with them. The campaign not only included print but digital, motion, OOH and go beyond executions (A 50ft building wrap and stadium graphics, to name a few)
A major element of this project was co-ordinating a photo shoot with an international photographer, and 14 “models” who were Grant Thornton partners. I had a hand in every element of the shoot from organising the call sheet, to art direction and styling on the day, then working with the photographer, retoucher and client select the used images and finalise the outputs.
Created at Dynamo
Skills Used