The Ask
ARI are a global leader in the travel retail space, owning duty free in dozens of airports across the globe. With a long standing relationship between Dynamo and ARI, we have been tasked for years to create campaigns surrounding various occasions... Christmas, Halloween, Easter, Black Friday... The list goes on.
But the summer of 2022 was different, after two long painful years when travel was but a dream the skies finally began to open again and airports were slowly getting back to what they do best, seeing people off on their holidays and after a two year wait, this summer was going to be the best one yet.
My Role
I have worked with ARI on multiple projects over the years developing campaign concepts and translating those concepts into stunning visuals. On this project I was involved mainly on the roll out and production of the campaign. Developing the artwork and templates for their internal team and creating an extensive guideline document that covered how the campaign was to be rolled out over multiple markets.
A large part of my involvement in this project was developing the motion aspects of the campaign, and creating templates for internal teams to update and use in-store and on social media.
Created at Dynamo
Skills Used